Branding for the French shoe brand Léa.
The main idea was to create weightless lightness and playfulness in the Parisian style. The brand’s logo is an Italian greyhound. For more than 2000 years, humanity has admired the elegance and grace of this wonderful little dog. The breed was very popular in Italy in the 16th century. It reached its peak in the 18th century, when Italian greyhounds could be found in palace apartments in Italy, Germany, France, and England. Graceful forms and smooth outlines, colors that are pleasing to the eye and elegant movements. That’s why I wanted to use it to develop the whole essence of the brand, grace with history.
I made the greyhound using 3D modeling, and also added a fabric texture with hearts to it so that it would also perfectly reflect the brand identity.𝜗𝜚
